Weeks ago, I said that the next log would be about Loyalty Programs. Then, I remembered that I forgot to send out the Halloween promotion. Next, I sent out the “Stop Scaring People” log when Halloween ended. So, OK, now I’m ready.
Just in time for Thanksgiving … we give thanks to you, our clients, who faithfully use our products. So we want to take a moment to give something back to you and explain the ways in which we say “Thank You for your business” in a much more tangible manner.
A few years back, we’d give you a couple of dollars off your purchase if you returned an empty laser cartridge, and a dollar off if you returned an empty ink cartridge. Then, the economy did that nose dive. We decided to just lower our prices by that same dollar or two and if you returned the empty, fine. If not, also fine.
As time passed, we discovered a shortage of empties so we created a Loyalty Card that we issue to you and if you return the empty INK cartridge at the SAME time that you bought a replacement, we would punch the card for you. After nine punches, the tenth cartridge would be on us. But we still had no viable program for the Laser Cartridges.
Many of you mentioned that you didn’t want to keep track of these cards, and that you have so many in your wallet already, and that they get lost. We would joke and say, “That’s what we were hoping for” but we listened and responded with a new Loyalty Program that rewards you for your purchases with credit towards future sales.
Here’s how it works: Assuming that you still return the empties to us (recycling is still so very important), for every $100 of recycled products you purchase, our system will record a $10 credit to you.
In this manner, you would no longer have to carry any cards. When you have achieved a rewards level, the next time you come in to make a purchase, our system will alert us that you have a $10 credit and prompts us to ask if you wish to apply it to that sale. It’s like getting 10% off all the time.
If you are already on the Loyalty Card program, and wish to continue, that is fine. If you would like to change over to the new program we can do that, but recommend we wait until you earn your free cartridge first, so you can start fresh.
Remember, these programs are for any individuals or small businesses who come into the store, and cannot be combined with other offers, and is our way of saying “Thanks”.
For small businesses that order product from us, we offer free local delivery and/or special pricing based on volume.
Without you, we wouldn’t be in business. So allow us the privilege of wishing you, your families, and your business associates a safe, healthy, and Happy Thanksgiving!
Jim & Staff at Cartridge World Freehold